There is a balm in your coat pocket and another next to the laptop. A third is somewhere at the bottom of your bag. It goes on before the morning meeting, again after lunch, again on the walk home. By nine at night your lips feel tight anyway, and the corners sting a little when you laugh. The usual explanation is that your lips got used to balm and stopped looking after themselves, so now they need more of it. Or that this particular balm quietly stopped working. Either way the answer is more: reapply more...