You washed your face at 7:30, put on toner, a serum, moisturizer. By 10 your cheeks are comfortable. The strip of skin under your eyes feels like it shrank a size, and when you smile there is a fine crinkle in it that was not in the bathroom mirror. The usual reading is that age turned up early and something stronger is needed. So the next purchase is a heavier cream, applied everywhere, eye area included. Two weeks later the tightness is still there at 10 in the morning. That patch of skin is built differently...